1. Word of mouth
2. Number of views on YouTube
3. Newspaper Articles/TV Reports
4. How many times shown on television
5. Amount of publicly
6. Downloads (illegal/legal)
7. Charts (Itunes/Radio)
8. CD Sales
9. Last word
There has been a massive switch in the importance of YouTube from television channels such as MTV. Since we now live in a digital age, a majority of the younger generation are watching videos online. Most viewing of music videos appears to be online sites such as YouTube.


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