Our Magazine Advert

Our digipak

Final Music Video

Question 4

Question 3

Question 2

Question 1

Our Digipak

This is our digipak.

The images in our digipak represent the story within the music video. The first image, which is the same as our magazine advert, shows the artists emotion which is of high importance in the video. The second image is a heart of smoke which will be the background to the CD  The image represents the delicacy of their relationship and the fact that it may be gone soon. The third image ties in with the second as it imposes the question; Will their love last? or will it burn out? The fourth image are candle holders which metaphorically "protect the relationship". This shows that their has been an attempt to protect it, however whether it can be is hanging in the balance. The last image of the sky was placed here for the titles as it is a simple background. It shows time passing. The sky shot and location images are consistent with the video as is the font and images with the magazine advert. 

The colours used were our primary colour: black, and our secondary colour: pink. The black represents loneliness and negativity where as the pink connotates with femininity. 

Pixelmator, picmonkey and photoshop were used to alter the colour, saturation and dimensions of the images.

Audience feedback on our project

Created with Padlet

Our magazine advert

For our magazine advert we used pink and black saturation. We felt that these colours represent our song as the pink emphasises the feminine girl and the black represents the darkness and unhappiness in the relationship with the boy. To do this we used pixelmater.

The image we used is the same image as our digi pak front cover. We did this so that the CD will be recognisable and anyone who see the advert would know the exact CD case that they were looking for. This photo was used for both of these purposes as the setting of London Bridge is the main setting throughout the music video. Also, the actresses position and expression shows her lust for the boy and how she is feeling lonely without him. It shows that she wants to be with him, and by her sad expression and him not being where she is desperately looking it shows that the love is not unrequited. 

We took a lot of time with the font as we wanted it to look professional and suit our music video. We went for a curly font which suggests femininity and its soft look goes with the country song. we used a simple font for the star ratings and the date as we wanted them to be clearly read but to not take the attention away from the main title. For the star ratings we used the Metro paper and a country magazine. We used the mixture of the two as although the song is an obvious country song and would easily appeal to this audience, we wanted to branch out of the country audience. The Metro is a paper read by all and so we felt it would advertise our song to a wider audience range. For this we used picmonkey.com.

We chose HMV and iTunes for availability of our CD. This is because the two are well known and popular among young people and other ages. HMV shops are located at all main 

shopping malls and so they are easily accessible  iTunes is for online music download which is very popular among young people and so this gives people a choice as to whether they would like a CD or the song downloaded. We also put a personal website address that is for Amanda's songs alone and so audiences can see this and look at Amanda's other, gigs, and about her life. For this we used photoshop.

Music Video Animatic

contingency plan

One problem that could possibly occur would be bad weather conditions. This issue is more than likely to occur as we are filming in winter. To overcome this, our filming schedule was created choosing days spaced out from each other to give us more of a chance of good weather. We also discussed alternative days just incase the weather was bad. 

Mood Board

Our digipak

This is our final digipak that i drew based on the images we have.

These were the two possible album covers that we had. In both images the story is clear that the girl is feeling lonely and the boy is no longer attentive to her. However the left image shows our artist in the main foreground which we felt was necessary for the cover. The second image is also within the digipak.

Change of actress

We first started with Tina (left above) as our actress in our music video. However due to commitments, Tajinder stepped in. We have successfully recaptured the video we first intended on with Tajinder as our artist. 

Treatment

Our Storyboard

Risk Assessment

Music Video Animatic

This is our music video animatic

Target audience feedback

Emil Nava case study

Emil Nava's career started as a runner for film production companies. After  This opened the door for him to work for Blink Productions. He graduated to assistant director where he managed video shoots and then signed to the biggest video production company: Academy. He then worked for Between the Eyes and now freelances for OB management and works for Pulse. 

Emil Nava now makes adverts, for example, he created the L'Oreal advert. Adverts usually have a higher budget, however they allow less creative freedom. When he first started working for independent labels shooting videos his budgets were £5000-£10,000. 

Emil created a music video for Kid British - Our house. His budget was £20,000 and they used the local residents in Manchester as the cast. With one day to film the entire video and 2-3 days to edit the video, this is a prime example of the tight timescales that can be involved in low budget videos. One of his most expensive budgets was creating a music video for Jessie J. 

These are some of Emil Nava's Music videos:

• Ed Sheeran - Lego House - Client - Atlantic

• Ed Sheeran - You need me - Client - Atlantic

• 30 Minute love Affair - Paloma Faith - Client - Sony

• Rita Ora - Shine ya light - Client - RocNation

• Rita Ora - R.I.P - Client - RocNation

• Jessie J - Do it like a dude - Client - Island

• Jessie J - Price Tag - Client - Island

Ed Sheeran - Lego House - Client - Atlantic

Jessie J - Price Tag - Client - Island

How might we measure the success criteria of a music promo video

• Comments in newspaper articles, magazines and TV reports

• The amount of downloads

• The songs position in music charts

• number of hits on Youtube (Youtube has become much more popular than viewing music videos on television)

• amount of times shown on TV

• word of mouth

• the amount of publicity it receives (good or bad can make a music video successful)