Music Video Animatic

contingency plan

One problem that could possibly occur would be bad weather conditions. This issue is more than likely to occur as we are filming in winter. To overcome this, our filming schedule was created choosing days spaced out from each other to give us more of a chance of good weather. We also discussed alternative days just incase the weather was bad. 

Mood Board

Our digipak

This is our final digipak that i drew based on the images we have.

These were the two possible album covers that we had. In both images the story is clear that the girl is feeling lonely and the boy is no longer attentive to her. However the left image shows our artist in the main foreground which we felt was necessary for the cover. The second image is also within the digipak.

Change of actress

We first started with Tina (left above) as our actress in our music video. However due to commitments, Tajinder stepped in. We have successfully recaptured the video we first intended on with Tajinder as our artist. 

Treatment

Our Storyboard

Risk Assessment

Music Video Animatic

This is our music video animatic

Target audience feedback

Emil Nava case study

Emil Nava's career started as a runner for film production companies. After  This opened the door for him to work for Blink Productions. He graduated to assistant director where he managed video shoots and then signed to the biggest video production company: Academy. He then worked for Between the Eyes and now freelances for OB management and works for Pulse. 

Emil Nava now makes adverts, for example, he created the L'Oreal advert. Adverts usually have a higher budget, however they allow less creative freedom. When he first started working for independent labels shooting videos his budgets were £5000-£10,000. 

Emil created a music video for Kid British - Our house. His budget was £20,000 and they used the local residents in Manchester as the cast. With one day to film the entire video and 2-3 days to edit the video, this is a prime example of the tight timescales that can be involved in low budget videos. One of his most expensive budgets was creating a music video for Jessie J. 

These are some of Emil Nava's Music videos:

• Ed Sheeran - Lego House - Client - Atlantic

• Ed Sheeran - You need me - Client - Atlantic

• 30 Minute love Affair - Paloma Faith - Client - Sony

• Rita Ora - Shine ya light - Client - RocNation

• Rita Ora - R.I.P - Client - RocNation

• Jessie J - Do it like a dude - Client - Island

• Jessie J - Price Tag - Client - Island

Ed Sheeran - Lego House - Client - Atlantic

Jessie J - Price Tag - Client - Island

How might we measure the success criteria of a music promo video

• Comments in newspaper articles, magazines and TV reports

• The amount of downloads

• The songs position in music charts

• number of hits on Youtube (Youtube has become much more popular than viewing music videos on television)

• amount of times shown on TV

• word of mouth

• the amount of publicity it receives (good or bad can make a music video successful)